Kim Woo-bin meets IS Dongseo as a corporate PR advertisement model
- Perfect harmony with Kim Woo-bin, the most popular man, with the image of a perfectionist construction company
- Recognition reconsideration with the first corporate image advertisement
IS Dongseo (CEO Min-seok Kwon), Korea’s first comprehensive construction and construction materials company, selected Kim Woo-bin, the most popular man in 2014, as its advertising model and presented its first corporate PR advertisement.
“Perfect from start to finish, perfectionist construction company IS Dongseo!”
These are the words that Woobin Kim exclaimed in a corporate PR advertisement for IS Dongseo. IS Dongseo is the first construction and construction materials company in Korea that directly manufactures and distributes construction materials such as concrete, tiles, and ceramics for the past 40 years, and owns and rents construction measuring equipment. It is a large construction company with completely differentiated direct construction capabilities from start to finish. Kim Woo-bin, the most popular man who expresses the image of such a company, made a perfect match with IS Dongseo.
In particular, in this advertisement, film crews participated in the production, and filming on a scale reminiscent of a blockbuster-level movie shooting, such as a scene of a bombing in a factory that was destroyed in a freezing cold in January last year, continued until dawn. It is said that Kim Woo-bin captured the image well without actually using a double, with excellent concentration, uncompromising acting, and excellent collaboration with the staff.
An official from IS Dongseo said, “we chose Kim Woobin as the main model because the filmography of Kim Woobin, a young and ambitious person who is not afraid of challenges from models to dramas and action movies with perfect proportions and a handsome appearance, is similar to that of JS Dongseo.” In the meantime, I have advertised for the brand (Inus/Eileen's Garden), but I hope this first corporate image advertisement with Kim Woo-bin will serve as an opportunity to solidify the image and vision of IS Dongseo as a leading construction company.”
